We mix Art, Technology and Math to deliver turnkey digital advertising solutions
At FTA we believe that good service is about creating harmony between the team members and the group’s companies.
Our team = Our Service
We take pride in our professionals that make the FTA quality of service possible and allow us to have a vertically integrated delivery model.
Accelerating the evolution towards digital
- We deliver creative campaigns and digital driven communication projects that use the latest technologies and are focused on generating measurable results for our clients.
- At the same time, we offer brands insights, useful data, and strategic support to evolve and succeed in an ever-changing digital world.
- We are a full-service digital agency. We use Creativity, Technology & Media Knowledge to spark and maintain the relationship between your brand and your consumers.
- We offer turnkey digitally led marketing, advertising, social media and development solutions.
- Our philosophy is one of vertically integrated services and thus we function as a one-stop-shop that delivers both creativity and measurable results.
Why work with FTA?
1. First, it's about understanding people behavior. It's not about interruption, it's about integration in their lives.
We see this integration in 3 dimensions:
Space: It's about where they spend their digital life and how we can integrate brands there. Live the same experience as them.
Like: It's about how brands can be relevant and integrated in what people like, what people love.
Time: It's about timing. To be present in people's lives right when they need it.
Then, it's about how we can make people react to or interact with the brand.
And sometimes, it's about anticipation. Where they would go, when and what they will like… next.
2. We believe in storytelling.
For us, storytelling is not when somebody tells a story and the others are listening.
Great storytelling is when you can make your audience part of the story: Tell them the plot, involve them in the action. And don't tell them the end, make them create it.
3. We create memorable experiences.
Great storytelling is when you make a story that is not only genuine, but also memorable and spreadable. And true.
4. Can you commit?
In a crowded market where everyone is struggling to get more customers, great relationships can make the difference. A difference between ‘one-night-stands' and long-term satisfaction.
Being in a relationship is not easy. Just like in a relationship between a man and a woman, you must put a lot of effort to make it work.
But it can lead to great results. It can take your customer from considering to loyalty and even to advocacy.
Relationship marketing is about commitment.
5. What you do is more important than what you say.
In a world where every brand is trying to say a better story, the brands that not only say but do, come forward. Social responsibility is the way a brand can really prove it lives up to its promise. It gives a company not only the possibility to communicate better with its customers but also to engage them. Because doing good is contagious. It's the way to create great content together with your customers. CSR is the new branded content.
6. Almost any brand wants to be a social brand today. It's about direct contact and it seems to be cheap. But is it working? Is social the thing that really makes it for your brand?
That's a question not so easy to answer. Your brand doesn't go social overnight.
First, it's about listening what people really care about. And when you learned it, when you have the insight, that's when you really go social. And it will work.
7. We come up with great strategies and creative solutions.
But all these can be easily flushed away if we don't deliver when it comes to execution.
Our development team includes very experienced people in digital market. Their role is not just to implement ideas of strategists and creative people, but to take their ideas further and make the most out of them in terms of technology and user experience.
In the digital world, usability is king.