Process
1.
Engage
The first mark is engagement. If you visit a site that is all images or all text, are you going to be drawn in? Engagement starts with an attractive site layout that entices people to learn more about your business, to look at your products or to review the service of your work.
2.
Entice
To truly make your business enticing to prospective customers, you must showcase your appeal. We use attractive photo galleries, compelling images, calls to action (CTAs) and customer reviews that will lead people to choose your product or service.
3.
Educate
Finally, your site must educate the consumer about your business and what you have to offer. Online, you don’t have a showroom or the opportunity to speak directly to customers, so no matter how good your product looks or how charming your people skills are, if people don’t understand, they won’t make a purchase. Informative written copy, attractive images and demonstrative videos can unite to tell your story and captivate your audience of would-be customers.
4.
Growing the Market
If you’ve got a great selection of products but have had trouble marketing them beyond your immediate area, we can help you grow your customer base. This can happen regionally with expanded local service, landing pages or targeted ad campaigns through Google or Facebook. Want to take it even farther? Let our team help you set up your shop on the Google Shopping Network, expanded product content, SEO, and other offers to help take you from the best products in town to the best in the nation.
- Expansive SEO
- Performance PPC
- Coveted copywriting
5.
Building a Following
Word of mouth is great for small, local businesses, but how do you expand your appeal? Some of the traditional tactics hold true. Word of mouth in the digital era requires a strong online presence, and we can help you build your following on social media. From Facebook, Twitter or LinkedIn setups to Instagram and Pinterest posting or Snapchat geo-filter creation; our social media marketing team can magnify your name recognition.
- Engaging social media marketing
- Expand your audience
- Build your brand
6.
24/7 Sales
For many medium businesses, the transition to online sales is a large step. Some have only taken orders by phone or in person, while others haven’t been able to handle scheduling of service appointments or processing payments through their website.
Our development team can make your website operate smoothly, offering redevelopment and implementation of ecommerce features that can scale with your business, allowing you to grow your product list or service offerings to move your business from minor success to major business.
- Ecommerce website development
- Custom programming
- Website integrations
7.
Counting Your Growth
To comprehend your growth, analysis is needed. Our marketing packages include routine touch points with your account coordinator to make sure that your business is not only holding strong, but also growing stronger.
Using powerful tools available through Google Analytics and other reporting programs, we can assess the flow of traffic to your website, look for trends and identify growth opportunities throughout your marketing package. Looking to track form submissions as a measure of success? Want to know what your conversion rate is? We configure your account to provide these and scores of other actionable insights, giving you the inside intelligence to make the most of your marketing investment.
Our account coordinators are an essential part of our team – and they will be for you too. They serve as your main point of contact throughout your program, working to check in, bounce off ideas, provide reports, and make sure that everything you’re doing with us runs smoothly.
- Website analytics
- Actionable reports
- Dedicated account coordinator
8.
Landing Pages
For businesses with multiple locations or service areas, developing landing pages in the areas that matter most to you can help grow your presence and traffic for relevant terms.
9.
Accommodating Ecommerce
Taking a massive inventory or a customizable selection of products or services and translating it to an online ordering system can seem impossible. With our development team by your side, we can create an ecommerce experience for your customers that is easy to understand and use, ensuring your clients get what they want.
10.
Measured Targeting
Using powerful targeting tools available through Google and Facebook, we can build campaigns that show your brand to customers within a specific area or to a defined audience.
Engage
The first mark is engagement. If you visit a site that is all images or all text, are you going to be drawn in? Engagement starts with an attractive site layout that entices people to learn more about your business, to look at your products or to review the service of your work.
Entice
To truly make your business enticing to prospective customers, you must showcase your appeal. We use attractive photo galleries, compelling images, calls to action (CTAs) and customer reviews that will lead people to choose your product or service.
Educate
Finally, your site must educate the consumer about your business and what you have to offer. Online, you don’t have a showroom or the opportunity to speak directly to customers, so no matter how good your product looks or how charming your people skills are, if people don’t understand, they won’t make a purchase. Informative written copy, attractive images and demonstrative videos can unite to tell your story and captivate your audience of would-be customers.
Growing the Market
If you’ve got a great selection of products but have had trouble marketing them beyond your immediate area, we can help you grow your customer base. This can happen regionally with expanded local service, landing pages or targeted ad campaigns through Google or Facebook. Want to take it even farther? Let our team help you set up your shop on the Google Shopping Network, expanded product content, SEO, and other offers to help take you from the best products in town to the best in the nation.
- Expansive SEO
- Performance PPC
- Coveted copywriting
Building a Following
Word of mouth is great for small, local businesses, but how do you expand your appeal? Some of the traditional tactics hold true. Word of mouth in the digital era requires a strong online presence, and we can help you build your following on social media. From Facebook, Twitter or LinkedIn setups to Instagram and Pinterest posting or Snapchat geo-filter creation; our social media marketing team can magnify your name recognition.
- Engaging social media marketing
- Expand your audience
- Build your brand
24/7 Sales
For many medium businesses, the transition to online sales is a large step. Some have only taken orders by phone or in person, while others haven’t been able to handle scheduling of service appointments or processing payments through their website.
Our development team can make your website operate smoothly, offering redevelopment and implementation of ecommerce features that can scale with your business, allowing you to grow your product list or service offerings to move your business from minor success to major business.
- Ecommerce website development
- Custom programming
- Website integrations
Counting Your Growth
To comprehend your growth, analysis is needed. Our marketing packages include routine touch points with your account coordinator to make sure that your business is not only holding strong, but also growing stronger.
Using powerful tools available through Google Analytics and other reporting programs, we can assess the flow of traffic to your website, look for trends and identify growth opportunities throughout your marketing package. Looking to track form submissions as a measure of success? Want to know what your conversion rate is? We configure your account to provide these and scores of other actionable insights, giving you the inside intelligence to make the most of your marketing investment.
Our account coordinators are an essential part of our team – and they will be for you too. They serve as your main point of contact throughout your program, working to check in, bounce off ideas, provide reports, and make sure that everything you’re doing with us runs smoothly.
- Website analytics
- Actionable reports
- Dedicated account coordinator
Landing Pages
For businesses with multiple locations or service areas, developing landing pages in the areas that matter most to you can help grow your presence and traffic for relevant terms.
Accommodating Ecommerce
Taking a massive inventory or a customizable selection of products or services and translating it to an online ordering system can seem impossible. With our development team by your side, we can create an ecommerce experience for your customers that is easy to understand and use, ensuring your clients get what they want.
Measured Targeting
Using powerful targeting tools available through Google and Facebook, we can build campaigns that show your brand to customers within a specific area or to a defined audience.